Off late advertisements of an anti wrinkle cream have been all over the place, on television as well as print and the punch line is that “I got my yesterday’s husband back”.
I’ve nothing against any cosmetic product but I am against the manner in which they’re advertised. From fairness creams and acne treatment creams for teenagers/young girls to anti aging products for middle aged women, the advertisements always focus on the bottom line that “use the product and you will get the desired male attention”. This reflects the society we live in as such ads work and after all the advertisement agency wants to make money, not lecture people or break the gender stereotype. But is being beautiful all about attracting male attention? Is getting a man the center of every girl/woman’s existence? I don’t think so.
Maintaining good health, radiant skin etc etc is something one should do for oneself first. Not for any other person or event as then the results invariably will be short lived and such girls more often than not have some self esteem issues.
It’s difficult to bring about a change in the mind set of the majority but it has got to start somewhere. If the mother doesn’t ask her dark skinned daughter to use a fairness cream or raise her with the notion that only fair people are beautiful, chances are she will not succumb to pressures later on in life. Also, more often than it is women who discriminate against other women on the basis of their external appearance and pass nasty remarks. This has got to change. In
Hopefully, some Indian companies too will start working in that direction…
P.S: Well my holidays ended and I’ve not been able to manage my time well since I’ve gotten back to work. Hence I’ve not put up a post in a long time…
Btw, I saw Eklavya last week but didn’t write a review as, well, it was way below my expectations. The saving grace was Saif Ali Khan and the fact that the movie was barely 2 hours long.
Posted by Sentimental fool
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